Shreveport sits in the northwestern corner of Louisiana, where the state shares borders with Texas and Arkansas — a geographic position that gives the city its nickname as the capital of the ArkLaTex region. This cross-state position has always shaped Shreveport's culture: the city is not quite Louisiana and not quite Texas, drawing from the delta blues tradition of Arkansas, the Cajun and zydeco cultures of Louisiana, the country and western tradition of East Texas, and the Black music culture that has developed across all three states. Shreveport was the home of the Louisiana Hayride, the country music radio program that launched the careers of Elvis Presley, Hank Williams, and Johnny Cash — but it was also the home of a significant Black community that produced its own radio culture and its own music scene.
Shreveport's R&B and hip-hop radio serves the ArkLaTex region with three stations that cover the full urban music spectrum, from classic R&B and soul through contemporary hip-hop. Stream Shreveport's urban sound free, around the clock.
Top 3 Shreveport R&B Radio Stations
99.7 KMJJ
99.7 KMJJ is Shreveport, Louisiana's R&B and hip-hop powerhouse — the ArkLaTex region's flagship urban station, delivering soul, funk, and the urban beats that define this culturally rich corner of the South. The KMJJ call letters have been associated with Black radio in Shreveport for years, representing the kind of community institution that urban radio creates in cities where it serves a specific and underserved community. In Shreveport, where the Black community has been building culture at the crossroads of three states, KMJJ broadcasts from the center of that tradition: R&B and hip-hop with the soul and funk foundation that connects the genre to its Shreveport roots.
103.7 Tha Beat
103.7 Tha Beat is Shreveport's dedicated hip-hop station — delivering the latest rap releases alongside established street classics for an ArkLaTex audience that spans Louisiana, Texas, and Arkansas. The beat in the station's name is the fundamental element of hip-hop: the rhythm section, the drum machine pattern, the foundational groove over which everything else is built. In Shreveport, where the music has always moved between traditions and across state lines, Tha Beat broadcasts the genre at its most essential — the rhythmic core of hip-hop, delivered to the region with the energy and urgency that the music demands.
ZFM The Super Big Station
ZFM The Super Big Station broadcasts R&B, hip-hop, and the hottest hits to the ArkLaTex region — living up to its super big name with a format that covers the full range of contemporary urban music. The super big claim is about ambition and reach: a station that wants to be the biggest in its region, that programs with the scope and confidence that the best urban radio has always demonstrated. ZFM serves Shreveport and the broader ArkLaTex area with R&B and hip-hop in a format that acknowledges the region's size and diversity, broadcasting music that connects the Black communities of northwest Louisiana, East Texas, and southwest Arkansas in a shared urban musical culture.
Shreveport and the ArkLaTex Music Culture
Shreveport's music culture has always been defined by its position at the intersection of multiple regional traditions — the blues from the Delta, the soul from the South, the country from the West, and the hip-hop from everywhere. These three stations broadcast the ArkLaTex urban sound to the world. Explore the New Orleans perspective with our guide to New Orleans R&B radio stations, or find the best R&B radio stations to stream free online.
