Ground Up Radio

Ground Up Radio from Atlanta builds its playlist from the foundation up — hip-hop, R&B, rap, and reggae representing the full scope of Black music culture in one of America's most important music cities. Atlanta has been the epicenter of hip-hop and R&B for decades, producing artists and sounds that have shaped the genre globally, and Ground Up Radio channels that energy into a daily listening experience that champions both established voices and emerging talent. The station's name reflects its ethos: starting from the ground up, supporting artists building their careers from scratch, and programming music that comes from genuine creative passion rather than corporate playlist formulas. Hip-hop and rap anchor the station with Atlanta's signature style — trap beats, lyrical grit, and the kind of regional flavor that sets the city apart. R&B brings soulful vocals and emotional depth to the mix, while reggae adds a rootsy international dimension that connects the station's Atlanta identity to the broader African diaspora sound. Ground Up Radio is for music fans who want to stay ahead of the curve and support the culture rather than simply consume what major labels push to mainstream stations. Tune in and support music from the ground up.