About Mix 97.1
Mix 97.1 is an adult contemporary radio station delivering a carefully curated playlist of familiar hits, current chart-toppers, and timeless favorites that span multiple decades of popular music. The station's programming philosophy centers on quality songs that listeners genuinely love -- not the hardest rock or the most experimental pop, but the music that stands the test of time.
Adult contemporary programming at its best celebrates the songs that make people feel something -- the love songs, the anthems, the tracks tied to specific memories and life moments. Mix 97.1 understands this emotional connection and builds its playlist around music that resonates on that personal level. From soft rock classics to modern adult pop, every song earns its place on the station.
Mix 97.1's listening audience is discerning and loyal. They tune in not just for background music but for a radio experience that respects their taste and consistently delivers quality. Morning programming sets a positive tone for the day, afternoon shows carry that energy through the workday, and evening slots offer a relaxed soundtrack for unwinding. Mix 97.1 is the station you can leave on all day and feel good about every track that plays.