About Kmbw-La Norteña
Kmbw-La Nortena is Reno, Nevada's Spanish-language radio station dedicated to the vibrant sounds of norteno music and regional Mexican music, serving the city's growing and culturally rich Latino community with programming that celebrates their heritage and musical traditions. Broadcasting with passion and authenticity, La Nortena brings the sounds of northern Mexico to the heart of northern Nevada.
The station's programming features norteno, banda, corridos, grupero, and other regional Mexican styles that reflect the diverse musical landscape of Mexico's northern states. From classic norteno artists who helped define the genre to contemporary regional Mexican acts dominating today's charts, La Nortena curates a playlist that serves both longtime devotees and newer fans of the format. The accordion-driven melodies, heartfelt lyrics, and rhythmic energy of norteno music come through with every song.
Reno's Latino community has deep roots in the region, and Kmbw-La Nortena serves as an important cultural anchor that connects listeners to the music, traditions, and language of their heritage. Whether you are working the fields of Nevada's agricultural valleys, cruising the streets of Reno, or celebrating with family and friends, La Nortena delivers the regional Mexican music that brings people together. Stream Kmbw-La Nortena online free.