97.9 The Breeze

97.9 The Breeze is an adult contemporary and hits radio station serving Rapid City, South Dakota and the Black Hills region with a smooth mix of today's best pop alongside feel-good favorites that match the relaxed spirit of the Northern Plains. Rapid City sits at the gateway to the Black Hills — a landscape of pine-covered mountains, sculpted rock formations, and the four presidential faces of Mount Rushmore — and The Breeze provides the perfect musical companion for the remarkable natural setting and laid-back lifestyle of western South Dakota. Adult contemporary programming features the current pop hits and recent favorites that resonate with mature listeners who appreciate well-crafted music without the harder edges of rock or the novelty of pure top 40 radio. The station's playlist flows from recent chart-toppers to the feel-good hits of the last two decades, creating a warm, familiar listening experience that suits the unhurried pace of Black Hills life. 97.9 The Breeze serves a community that includes year-round Rapid City residents alongside the millions of tourists who visit the Black Hills each year for Mount Rushmore, Crazy Horse Memorial, Wind Cave National Park, and the Badlands. Whether you are driving through Custer State Park, exploring Deadwood's historic streets, or going about your day in Rapid City, The Breeze is the easy, breezy soundtrack you want in the background.