Highway 111 Country 96.9

Highway 111 Country 96.9 is a country radio station that takes its name from the desert highway winding through California's Coachella Valley, delivering country music to the Palm Springs area and the greater desert communities of Riverside County with the authentic western character befitting this iconic desert region. Highway 111 is the main commercial artery running through Palm Springs, Palm Desert, Rancho Mirage, and the string of Coachella Valley communities, giving the station a geographic identity rooted in the region's distinctive desert landscape and resort-oriented culture. Country 96.9's programming serves the Coachella Valley's permanent residents and seasonal visitors who love country music, providing the kind of authentic country format that resonates with the valley's mix of desert ranchers, retirees, and the diverse working community that keeps the Palm Springs resort economy running. The station's playlist balances contemporary country hits with classic country favorites, honoring both where country music is going and where it has been with equal passion and respect for the genre's rich traditions. Highway 111 Country's morning show brings the Coachella Valley community together each weekday with great country music and local information about events, weather, and community happenings across the desert resort communities. The station participates in local events that connect country music culture to the Coachella Valley community, from country concerts and boot-scootin' dancing venues to the outdoor festivals that define social life in the Southern California desert. Online streaming ensures Highway 111 Country 96.9 is accessible to the broader desert community and seasonal visitors who want their country music connection maintained even when they've left the valley.