97.7 The Farm

97.7 The Farm broadcasts from Madison, Wisconsin, as south-central Wisconsin's dedicated country music station, connecting the state capital and surrounding communities with today's country hits and the genre's most beloved classics. The station serves a listening area that spans urban Madison and the rural farming communities beyond, making country music's themes of hard work, land, and community feel especially relevant.

The playlist covers contemporary country's biggest chart acts alongside established names who have defined the genre across multiple decades. The Farm balances current hits from Nashville's hottest artists with familiar favorites that keep longtime country fans satisfied. Morning and afternoon programming adds local personality and community connection to the music, giving the station a genuine Wisconsin identity rather than a generic national sound. Listeners across Dane County and the surrounding region tune in for a consistent, high-quality country experience that mirrors the values of the communities it serves.

97.7 The Farm is the sound of Wisconsin country, from the college campus to the farmhouse. Whether you are driving Madison's beltline or heading out into Dane County's countryside, The Farm delivers the soundtrack for your day. Stream 97.7 The Farm online free and stay connected to Madison's home for country music.