WCUB 980 AM is a community AM radio station serving Manitowoc and Two Rivers, Wisconsin with the local programming and community connection that has made the station a fixture of the Lake Michigan shore community. Broadcasting from the heart of Manitowoc County — a region defined by its commercial fishing heritage, manufacturing economy, and the unique character of communities situated on the western shore of Lake Michigan — WCUB serves its listeners with programming that speaks to the specific realities of life in coastal Wisconsin. The station's format spans country, classic hits, and community-oriented talk programming that serves the diverse tastes of the Manitowoc area's working-class community.
Local news and weather, including Lake Michigan storm warnings and maritime conditions critical to the commercial fishing fleet, keep WCUB's listeners informed about matters that directly affect their safety and livelihoods. Agricultural news serves the farming communities of the surrounding Manitowoc County countryside, while business news and community information keep the city's residents connected to the economic and civic life of their community. WCUB's long-established presence in Manitowoc has made it a trusted institution — the kind of local radio voice that the national consolidation of the industry has made increasingly rare and therefore increasingly valuable.
Tune in for the authentic voice of the Manitowoc lakeshore community.